Inside this box you'll find what good cooks have always dreamed of, an absolutely fool proof way to make everything taste not just good, or even great, but sensational - every time. Adding a packet of Sazón Goya will instantly make your recipe more delicious, with the mouthwatering flavours of coriander, garlic, cumin and the vibrant color of achiote. Experts in Latin cuisine call it the surefire way to create delicious dishes. Consider it a little bit of magic in a little package.